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Your audience is on social media. You should be too. With social media marketing, there are many different platforms you can be taking advantage of. From Facebook to Twitter to Instagram, Snapchat, and even LinkedIn, the advertising opportunities help get your brand in front of potential customers.
More than 90 percent of online experiences start with a search engine. When potential customers search online for the products and services you sell, they’re starting with Google, Bing or another search engine. Are you doing enough to help them find you?
When it comes to Brand Resource Libraries (sometimes called Digital Asset Managers, or DAMs) we’ve seen it all. There is a DAM at the heart of CampaignDrive, which all our other features and capabilities draw from. While every business has unique needs, there are some things that don’t change. So we’ve compiled a list of Best Practices and insider tips for maintaining your Brand’s system of asset management, to help make sure you’re getting the most for your effort, and of course, your money.
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Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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In 2011, the music industry produced $15.2 billion in revenue, and is projected to grow to $19.8 billion by 2016. Although this may appear to be a staggering sum, the industry as a whole is underperforming due to the prevalence of illegal downloading and the transition from the traditional revenue model of sales through physical and digital mediums. The industry is moving on to more progressive commercial models like licensing, nontraditional publishing and redesigning production processes.
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->Local Marketing Source, LLC Online marketing has drastically changed over the years, but the greatest advances have come in the area of ranking local websites and listings. Search Engine Optimization (SEO) has also evolved into something much different, no longer considered a stand-alone “marketing” strategy. Although websites still need to be search engine optimized, the “SEO” marketing process has evolved into what we now call UXO, or User Experience Optimization. This is the process of optimizing the user’s experience starting with the search, and then carrying this through to the website where we direct them to our ultimate goal … conversion to either a phone call, or capturing their information as a lead.
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9/8/2014 3:55pm Enhanced Typesetting: Enabled The WordStream Blog Partner Services Get help building your store It may appear that marketers are limiting their appeal to a wider audience, but because a segment provides so much rich data about opinions and behaviors, most marketers work exclusively within niches. This information about consumer interests, responses and activities within the niche allows a high degree of specificity for marketing strategists, which can produce a huge conversion rate, albeit within a smaller portion of the consumer population. There are some marketers that promote their products to a mainstream audience, but these strategies typically produce conversion rates in a much smaller percentage of the target population. Even the largest companies, though, target specific campaigns to market segments due to their increased success rates.
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